Tracking us all: A look at the data brokerage industry

Ploughshares Analysis and Commentary, Emerging Technologies, Ploughshares Monitor

It is disturbingly easy to buy and sell an individual’s private data. Each time we visit a website, open an app, or use the GPS on our phones, we are subjected to ‘cookies’ that, usually under the guise of improving user service, collect user data and track Internet activity. But cookie ‘crumbs’ can reveal an individual’s demographic data, locations, and habits.